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Jumeira Brand Identity Activation

Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Jumeira Project aims to celebrate the identity of one of Dubai’s most prominent neighbourhoods, Jumeira.

The Project encompasses a range of initiatives that highlight the area’s link between the past and present. It is being implemented in partnership with the RTA, Dubai Municipality, Dubai Tourism and Commerce Marketing, Dubai Sports Council and Dubai Arts and Culture Authority.

Jumeirah Murals

With support from Dubai Municipality, Brand Dubai enters the fourth phase with art as part of the Jumeirah project. 14 artists along Jumeirah Road reveal how Dubai’s futuristic vision is as rich as its heritage. 22 art projects including murals on buildings stretching from Dubai Canal to the Burj Al Arab infuse fresh creative and artistic energy into the city’s neighborhood. Inspired by memories of those who’ve known and cherished Jumeirah, these murals capture the old and the current through visual storytelling. Dubai’s Street Museum project showcases artists from the UAE, the region and the world with a show of vibrant life.

Al Mustaqbal Street

In December 2019, Brand Dubai and DEWA completed the fifth edition of the Dubai Street Museum. Local and international artists painted murals inspired by the themes of happiness, ambition and the future on the walls of DEWA sub-stations on Al Mustaqbal street. The mural created by the Croatian artist Lonac is a portrait of HH Sheikh Mohammed bin Rashid celebrating victory in a horse-racing championship. The mural also features a calligraphic rendition of a verse from HH Sheikh Mohammed’s poem about his love for horses, created by Emirati calligrapher Mohammed Hussain Al Tamimi.
Emirati artist Saggaf Al Hashmi’s depicts the UAE’s first Emirati Astronaut floating in space next to an image of children raising the UAE flag.

Dutch artist Leon Keer’s 3D mural of solar-powered panels activating a robot illustrates Dubai’s vision for the future and its efforts to promote sustainability.

Bus Stops

Brand Dubai, the creative arm of the Government of Dubai Media Office, in partnership with the Roads and Transport Authority - Dubai (RTA) creates eight unique artistic experience in bus stops in Jumeira.

Themed “Memories of Jumeira” , the permanent sculptures present the second phase of the Jumeira Project, which aims to celebrate the essence of one of Dubai’s most prominent neighborhoods.

Jumeirah Project

Brand Dubai shines a spotlight on Jumeriah through a series of initiatives launched in 2018. In collaboration with RTA, Dubai Municipality, DTCM and Dubai Sports Council, we enrich this creative and cosmopolitan community while celebrating Dubai’s history and heritage.

Emirati, Arab and international artists create a series of artworks that turn Jumeriah’s public realm into an open museum for residents and tourists as they join in exciting events. This stunning beachfront neighborhood comes alive with a marathon, a swimming competition, a triathlon, competitions for children, a Yoga event, a beach football tournament, a traditional Dhow competition, boat races and a fabulous food festival

Mural at The Gate at DIFC

Brand Dubai and DIFC celebrated the UAE’s 46th National Day and the ‘Year of Zayed’ by unveiling two artistic images of the Father of the Nation, the late Sheikh Zayed bin Sultan Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum on the façade of the Gate Building. Working with an Emirati artist to design these unique 50 x 20-meter images, Emirati artist Maitha Demithan hopes to inspire the new leadership to follow in the footsteps of the Founding Fathers who changed the history of the UAE.

Dubai Metro Murals

Brand Dubai challenges South American artists, Peruvian Daniel Cortez and Dominican-born, Miami-based artist ‘Evoka1’ (also known as Elio Mercado) to work their magic on a unique canvas. Murals on the bridge pillars of Dubai Metro on Sheikh Zayed Road, between the Dubai Financial Centre and Emirates Tower, celebrate all that makes Dubai unique, inspirational and dynamic. In its third phase, these works of art infuse joy into the commuters’ journey.

The Hatta Dam Mural

The second phase of Dubai Streets was The Hatta Dam Mural. It’s pretty much as epic as it sounds. The artwork portrays the founding fathers of the UAE, the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh

Second of December Street

On December 2nd, 2016, on UAE National Day, we launched Dubai Streets, an open-air urban art exhibition to honor the country’s rich cultural heritage on its 44th anniversary. We got some really great artists involved, and they brought Dubai Streets to life.

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