About Brand Dubai

Brand Dubai is the creative arm of the Government of Dubai Media Office. We come up with and execute projects and initiatives for our fast growing and culturally diverse city. Everything we do reflects all our forward-thinking nation has achieved.

The Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, aims to transform Dubai into an open museum, all the while promoting excellence and innovation, in partnership with government entities and departments, developers, artists and designers, and private entities. We also work to represent Dubai’s vibrant culture, including international representation through art, music, poetry, creativity, innovation, education, entrepreneurship, and community work.

“We are giving you the opportunity to transform your city into an open-air museum; Dubai is your canvas. We celebrate innovation, art and beauty. Your talent and creativity will invite visitors, citizens and residents to explore the many facets of Dubai’s rich diversity and pioneering spirit. And this is an invitation to all artists in the UAE who want to participate in this project.” - His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

We plan to launch a range of initiatives and projects that make these incredible and inspirational messages and ideas about Dubai’s unique culture, values, and identity a reality.